Product literature and advertising are primarily designed to appeal to consumer emotions and,therefore,have little product information of value to a salesperson.

Question

Quizplus · Accepted Answer

Product literature and advertising do provide valuable product information to a salesperson, in addition to appealing to consumer emotions. This information can be used by the salesperson to educate the customer and make a more effective sales pitch.

Product Literature and Advertising Are Primarily Designed to Appeal to Consumer