A complex product can be best positioned using a mass communication method such as advertising.
Correct Answer:
Verified
Q7: When selling a new or emerging product,the
Q8: To understand the potential product,salespeople should "talk"
Q9: The more complex the product,the greater the
Q10: Most companies use a combination of marketing
Q11: Intangibles elements can be used to position
Q13: Pricing decisions are made primarily during the
Q14: The objective of product positioning is to
Q15: Delivering a generic product will not give
Q17: The three parts that make up the
Q43: For a growing number of customers,short-term savings
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents