The more complex the product,the greater the role of mass advertising as opposed to personal selling in positioning it.
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Q6: Once a positioning strategy has been developed
Q7: When selling a new or emerging product,the
Q8: To understand the potential product,salespeople should "talk"
Q10: Most companies use a combination of marketing
Q11: Intangibles elements can be used to position
Q12: A complex product can be best positioned
Q14: The objective of product positioning is to
Q43: For a growing number of customers,short-term savings
Q44: Mature and well-established products are usually characterized
Q63: The generic product is the basic,substantive product
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