Which of the following is true regarding prospecting at trade shows?
A)it is hard to identify prospects
B)it is an expensive method of prospecting because of the trade show fees
C)it is costly because it is hard to close sales for trade show prospects
D)it requires over five sales calls to close a sale from trade show prospects
E)it is easier to identify good prospects and close a sale at a trade show

Question

Quizplus · Accepted Answer

Trade shows provide a unique opportunity to identify good prospects as attendees are already interested in the industry or product. Additionally, trade shows allow for face-to-face interactions, which can lead to easier closing of sales. While there may be fees associated with exhibiting at a trade show, the potential benefits outweigh the costs. Therefore, option E is the correct choice.

Which of the Following Is True Regarding Prospecting at Trade