The major purpose of the approach is to:
A)build desire for your product
B)encourage the prospect to buy your product
C)capture the prospect's full attention and build interest in the product
D)gather facts about the prospect's authority to buy your product
E)get attention any way possible

Question

Quizplus · Accepted Answer

The major purpose of the approach is to capture the prospect's full attention and build interest in the product. While building desire and encouraging the prospect to buy are important, the initial approach is focused on getting their attention and sparking their interest. Gathering facts about their authority to buy may come later in the sales process. Option E is not a desirable approach as it implies any means necessary, which can be unethical and damage the relationship with the prospect.

The Major Purpose of the Approach Is To