Emmanuelle Djubo is a sales representative for a trade association that exports textiles made with a traditional dyeing process to companies in the fashion and home decorating industries internationally.
-Emmanuelle calls the buyer and arranges to meet her at the buyer's office to talk about both organizations.Before Emmanuelle goes to the meeting she does which of the following activities?
A)performs some visualization activities to help her focus on winning the sale
B)breaks the ice by mentioning a mutual acquaintance
C)prepares a PowerPoint presentation about the trade association's history and products
D)sends the buyer an email outlining the features of the textiles
E)researches the retailer and the buyer on the internet to get basic information

Question

Quizplus · Accepted Answer

Researching the retailer and the buyer on the internet to get basic information will provide Emmanuelle with valuable background knowledge that can be used to strengthen her pitch during the meeting. It will help her to understand the needs and preferences of the buyer, and tailor her approach accordingly. Option A may be helpful but is not necessary. Option B may be risky if the mutual acquaintance is not well-regarded by the buyer. Option C may not be necessary for a first meeting and may come across as too formal. Option D is not ideal as the buyer may not have time to read an email before the meeting.

Emmanuelle Djubo Is a Sales Representative for a Trade Association