Salespeople should make benefit statements that:
A)cannot be matched by competitors
B)match the specific needs of the customer
C)match the needs of the typical buyer
D)are included as part of every presentation
E)are mostly true

Question

Quizplus · Accepted Answer

Benefit statements that match the specific needs of the customer are more effective because they show the customer how the product or service can solve their unique problems or challenges. Matching the needs of the typical buyer may not address the specific concerns or priorities of the individual customer. While benefit statements should be truthful, it is not necessary for them to be exclusively unmatched by competitors or included in every presentation.

Salespeople Should Make Benefit Statements That