You feel obligated to vote in the next election, especially because you are usually the first one to complain about the incumbent president. However, you have not had the time to research the positions taken by the candidates. Social psychologists would confidently predict that you are likely to choose the candidate

Question

Quizplus · Accepted Answer

The social psychology concept of "mere exposure effect" predicts that people tend to develop a preference for things or people they are familiar with or have been exposed to frequently. In this scenario, the candidate whose name you have heard most often is likely to have an advantage because you have been exposed to their name repeatedly through media coverage or conversations with others. This can lead to a familiarity bias where you may assume that the candidate is more competent or trustworthy simply because you have heard their name more often.

You Feel Obligated to Vote in the Next Election, Especially