When an individual pays very little attention to the content of a persuasive message and focuses instead on superficial aspects of the message, the message is being processed using the:

Question

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When an individual pays very little attention to the content of a persuasive message and focuses instead on superficial aspects of the message, they are processing the message using the peripheral route to persuasion. This means that they are relying on cues such as the attractiveness or credibility of the speaker, rather than carefully considering the actual arguments being made.

When an Individual Pays Very Little Attention to the Content