According to the elaboration likelihood model persuasion through which route tends to lead to attitude change that is more stable and longer lasting?

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According to the elaboration likelihood model, persuasion through the central route tends to lead to attitude change that is more stable and longer lasting. This is because the central route involves a more thoughtful and elaborate processing of information, which results in stronger attitudes and beliefs.

According to the Elaboration Likelihood Model Persuasion Through Which Route