Question 1

While competition can be a driver of internationalization, competitors can also erect _________________________ to new entrants in a market.

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The answer of While competition can be a driver of...

Question 2

____________________ barriers include blocking channels of distribution, binding retailers into exclusive agreements, slashing prices temporarily to prevent product adoption, or engaging in an advertising blitz that could hurt a company's initial sales in a market and cause it to retrench.

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Question 3

Economic growth constitutes a very important driver of _________________________.

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Question 4

Consumers who have traveled abroad bring with them product experiences and demand brands that may not be available in the home-country market. This would generate ____________________ demand.

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Question 5

The transition of the former _________________________ countries to a market economy has led to rapid economic development in many countries in the region and has created important new markets for international brands.

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Question 6

Firms in the _________________________ stage of the product life cycle are likely to move manufacturing operations and facilities abroad, to developing countries, in an attempt to take advantage of significantly lower labor costs.

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Question 7

What is the Self-Reference Criterion and how may it be overcome?

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Question 8

Signatories of the General Agreement on Tariffs and Trade are using _________________________ barriers, such as cumbersome procedures for import paper-work to restrict international expansion of companies in their countries' territories.

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Question 9

The ___________________________________ is defined as "individuals' conscious and unconscious reference to their own national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country."

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Question 10

How does competition affect international expansion?

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Question 11

Products that are in _________________________ stage can change their position on the global product lifecycle stage by going into markets where the product is in high demand.

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Question 12

Cigarettes are in the late maturity stage of the product life cycle in the United States, but they are in the ____________________ stage in emerging markets worldwide.

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Question 13

Discuss the reasons why a U.S. company would want to form a subsidiary within the European Union.

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Question 14

A subsidiary of a company from the United States incorporated in any country of the European Union is a ______________________________ of the European Union.

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Question 15

How does converging consumer needs affect international expansion?

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Question 16

____________________ is both a driver of internationalization, and it can erect barriers to new entrants in a market.

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Question 17

Generation X consumers in the United States and in Southeast Asia are loyal to the same soft-drink brands, wear the same brands of clothing, listen to the same music and have the same idols. This is an example of a(n) ____________________ consumer.

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The answer of Generation X consumers in the United States...

Question 18

Explain the EPRG Framework.

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Question 19

The Tesco Extra hypermarket concept was first introduced in ____________________ before it was introduced in the U.K.

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Question 20

_________________________ played pop music on the rather loud side in its restaurants in new markets as a result of knowledge gained in Central and Eastern Europe

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Quiz 1: Scope, Concepts, and Drivers of International Marketing