Which type of advertising is designed to enhance a company's image rather than promote a particular product?
A)publicity
B)institutional
C)pioneering
D)image

Question

Quizplus · Accepted Answer

Institutional advertising is designed to enhance a company's image or reputation rather than promote a specific product. It focuses on creating a favorable perception of the company and its values, such as social responsibility or environmentalism. Publicity refers to the free media attention a company may receive, while pioneering or image advertising are not commonly used terms in the marketing industry.

Which Type of Advertising Is Designed to Enhance a Company's