Frito-Lay has run television and print commercials in which it shows that consumers prefer Frito's Stax Crisps to Procter & Gamble's Pringles.Which type of advertising is this?
A)competitive
B)institutional
C)comparative
D)pioneering

Question

Quizplus · Accepted Answer

This comparative advertising names and shows Pringles and contrasts them to the more positive results consumers have from eating Frito's Stax Crisps.

Frito-Lay Has Run Television and Print Commercials in Which It