Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A) geographic segmentation
B) benefit segmentation
C) occasion segmentation
D) demographic segmentation
E) psychographic segmentation
Correct Answer:
Verified
Q1: _ segmentation divides buyers into different segments
Q2: Which of the following variables are the
Q4: The customer-driven marketing strategy involves four steps:
Q5: _ consists of arranging for a market
Q6: _ involves actually distinguishing the firm's market
Q7: _ consists of evaluating each market segment's
Q8: _ can be a poor predictor of
Q9: _ segmentation divides the market into segments
Q10: Which of the following is NOT one
Q11: A company selling child-care products ran a
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