________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
A) Shopping products
B) Unsought products
C) Specialty products
D) Capital items
E) Convenience products

Question

Quizplus · Accepted Answer

Specialty products are products that have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. They are generally more expensive and are associated with high-quality and exclusivity. Examples of specialty products include luxury cars, fine jewelry, and designer clothing.

________ Are Consumer Products and Services with Unique Characteristics or Brand