________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.
A) Specialty products
B) Convenience products
C) Unsought products
D) Shopping products
E) Capital items

Question

Quizplus · Accepted Answer

Unsought products are those that consumers either do not know about or do not typically think to purchase. These products may require significant marketing efforts to generate consumer interest and demand. Examples of unsought products include funeral services, insurance policies, and blood donation services.

________ Are Consumer Products That the Consumer Either Does Not