Titan Inc., an automobile manufacturer based in Utah, recently added two new models to its existing line of sedans in order to increase profits and satisfy dealers. This is an example of ________.
A) line filling
B) social marketing
C) market diversification
D) negative brand equity
E) person marketing

Question

Quizplus · Accepted Answer

Line filling refers to adding new products within an existing product line in order to address specific market segments and increase revenue. Therefore, Titan Inc.'s strategy of adding two new models to its existing line of sedans in order to increase profits is an example of line filling.

Titan Inc, an Automobile Manufacturer Based in Utah, Recently Added Two