Question 1

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.

Accepted Answer

A product line is a collection of related products that cater to the same target market, have similar features and functions, are sold through similar outlets, and fall within a similar price range. Examples of product lines include different types of smartphones offered by a company, various models of cars produced by a manufacturer, or a range of cosmetics offered by a brand.

Question 2

Features are a competitive tool for differentiating a company's product from competitors' products. Which question are companies LEAST likely to ask in a survey of buyers regarding product features?

Accepted Answer

The answer of Features are a competitive tool for differentiating...

Question 3

Titan Inc., an automobile manufacturer based in Utah, recently added two new models to its existing line of sedans in order to increase profits and satisfy dealers. This is an example of ________.

Accepted Answer

Line filling refers to adding new products within an existing product line in order to address specific market segments and increase revenue. Therefore, Titan Inc.'s strategy of adding two new models to its existing line of sedans in order to increase profits is an example of line filling.

Question 4

________ involves designing and producing the container or wrapper for a product.

Accepted Answer

Packaging involves designing and producing the container or wrapper for a product.

Question 5

Which of the following questions is most important for product designers to consider while developing a product?

Accepted Answer

Understanding how customers will use and benefit from the product is crucial for product designers as it helps them develop a product that meets customers' needs and solves their problems. It also helps them identify features and functionalities that the product should have to provide the best customer experience. While the other options are important as well, they are not as crucial as understanding customers' needs and preferences.

Question 6

________ involves adding more items within the present range of the product line.

Accepted Answer

Product line filling involves adding more items within the present range of the product line. It is done to cater to different customer needs and preferences without having to create an entirely new product line.

Question 7

What are the two dimensions of product quality?

Accepted Answer

B  Consistency and level refer to the reliability and standard of the product, while performance and conformance relate to how well the product performs its intended function and adheres to specifications.

Question 8

A good design begins with ________.

Accepted Answer

Understanding customers and their needs is crucial in creating a successful design that caters to their needs and provides an excellent product-use experience. Brainstorming technical specifications, making prototypes, and identifying suitable packaging all come later in the design process after having a clear understanding of the customer's needs. Brainstorming new product ideas may also come later in the design process after having a clear understanding of the customer's needs and identifying any gaps or opportunities in the market.

Question 9

A label can identify, promote, and ________ the product.

Accepted Answer

A label can identify, promote, and describe the product by providing information about its features, usage, and other details.

Question 10

Style simply describes the ________ of a product.

Accepted Answer

Style refers to the appearance of a product, including its design, materials, colors, and other aesthetic aspects. It is often used to differentiate products with similar functions or utility, and can play a significant role in consumer preferences and purchasing decisions. Quality, utility, durability, and long-term benefits are all important factors that can influence a product's overall value, but are distinct from style.

Question 11

________ occurs when a company lengthens its product line beyond its current range.

Accepted Answer

Product line stretching occurs when a company extends its existing product line beyond its current range. This may involve introducing different variations of the product or expanding the line to include completely new products that are related to the existing ones. Product line filling involves adding new products within the existing range, while co-branding involves collaborating with other companies to create a new product. Niche marketing involves targeting a specific segment of the market, while market diversification involves expanding into completely new markets.

Question 12

The first step in designing support services is to ________.

Accepted Answer

Surveying customers to assess the value of current services and obtain ideas for new ones is the first step in designing support services as it helps to gather valuable insights into the needs and preferences of customers. This information can then be used to develop support services that are tailored to meet these needs and provide a better customer experience. Options A, B, D, and E are not relevant to the first step in designing support services.

Question 13

The ________ requires sellers to provide detailed nutritional information on food products.

Accepted Answer

The Nutritional Labeling and Educational Act of 1990 requires sellers to provide detailed nutritional information on food products. The Fair Packaging and Labeling Act of 1966 requires truthful and informative labeling of all consumer products, including food, but does not specifically require nutritional information. The Glass-Steagall Act, Commodity Futures Modernization Act of 2000, and Federal Trade Commission Act of 1914 are unrelated to nutritional labeling.

Question 14

________ refers to freedom from defects and consistency in delivering a targeted level of performance.

Accepted Answer

Conformance quality refers to the extent to which a product meets certain predetermined standards or specifications. It focuses on delivering consistent quality and freedom from defects, rather than just the overall performance of the product.

Question 15

________ contributes to a product's usefulness as well as to its looks.

Accepted Answer

Good design not only enhances a product's appearance but also its usability and functionality. A well-designed product makes it easier for users to interact with and helps to solve their needs efficiently.

Answer: C 
 Quality is also essential to a product's usefulness as it ensures that the product will perform as intended and meet the user's expectations. A product that is consistently of high quality creates a positive user experience and increases customer loyalty.

Question 16

Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.

Accepted Answer

This is an example of product line stretching, where Proton Corp. has extended its product line by adding a range of luxury cars to broaden its market appeal and add prestige to its existing line of cars.

Question 17

A ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

Accepted Answer

A brand is a unique identifier that sets apart a product or service from its competitors. It can be made up of a name, logo, symbol, design, or any combination of these elements. The purpose of a brand is to differentiate a product from similar offerings in the marketplace and to create a connection with consumers.

Question 18

The major product line decision involves product ________, the number of items in the product line.

Accepted Answer

Product line length refers to the number of items in the product line.

Question 19

Which of the following has become a major packaging concern in recent years?

Accepted Answer

Product safety has become a major packaging concern in recent years, with a focus on reducing the risk of harm or injury to consumers through proper packaging design and materials selection. This includes things like child-resistant packaging for hazardous items, tamper-evident seals to prevent contamination or theft, and clear labeling of potential allergens or other health risks.

Question 20

A product's ________ identifies the product or brand, describes several things about the product, and promotes the brand.

Accepted Answer

A label identifies the product or brand, provides information about the product, and helps to promote the brand. It may include the product name, description, ingredients, instructions for use, and other important details.

Quiz 8: Products, Services, and Brands: Building Customer Value