The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
A) direct and digital marketing
B) sales promotion
C) personal selling
D) public relations
E) publicity

Question

Quizplus · Accepted Answer

Sales promotion refers to the use of short-term incentives such as discounts, coupons, contests, and displays to stimulate the purchase or sale of a product or service. Direct and digital marketing, personal selling, and public relations are not specific forms of short-term incentives. Publicity is a form of unpaid promotion through media coverage.

The Use of Short-Term Incentives to Encourage the Purchase or Sale