
Of the various digital marketing categories, ________ is the fastest-growing category.
A) blogs
B) e-mail
C) social media
D) mobile
E) brand Web sites
Correct Answer:
Verified
Q18: Direct and digital marketing includes catalogs, e-mail,
Q19: Direct and digital marketing involves engaging directly
Q20: The use of short-term incentives to encourage
Q21: Consumers today receive commercial messages from a
Q22: To carefully integrate and coordinate the company's
Q24: Excel Enterprises uses a Web site, online
Q25: Today, most companies are adopting the concept
Q26: Companies are doing less _ and more
Q27: The shift toward digital communication allows companies
Q28: As mass markets have fragmented, marketers have
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