Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Which of the following promotions would be most appropriate for Reliable Tools to use in its attempt to promote its products and generate new business leads?

Question

Quizplus · Accepted Answer

Given that Reliable Tools only has 15 customers and they are the sole supplier to those customers, the best way for them to generate new business leads would be to attend conventions and trade shows. This allows them to showcase their products to a wider audience and potentially attract new customers. Rebates, price packs, premiums, specialty advertising, and samples may be more appropriate for businesses that have a larger customer base and are looking to incentivize purchases or promote brand recognition.

Refer to the Scenario Below to Answer the Following Question(s)