Samsung and Apple actively generate new ideas, relentlessly pursue new solutions, and quickly work to get new products to market. They serve customers who want state-of-the-art products and services, regardless of the costs in terms of price or inconvenience. Which of the following value disciplines is illustrated from this example?
A) operational excellence
B) customer intimacy
C) product leadership
D) product activation
E) product binning

Question

Quizplus · Accepted Answer

Samsung and Apple's focus on generating new ideas, pursuing new solutions, and quickly getting new products to market illustrate a product leadership value discipline. They prioritize creating innovative and high-quality products over operational efficiency or building strong customer relationships.

Samsung and Apple Actively Generate New Ideas, Relentlessly Pursue New