What are the stages that the approaches to marketing strategy and practice usually pass through?
A) ambush marketing, multi-level marketing, and guerrilla marketing
B) guerrilla marketing, ambush marketing, and affinity marketing
C) multi-level marketing, undercover marketing, and evangelism marketing
D) entrepreneurial marketing, formulated marketing, and intrapreneurial marketing
E) undercover marketing, affinity marketing, and ambush marketing

Question

Quizplus · Accepted Answer

The stages that the approaches to marketing strategy and practice usually pass through are entrepreneurial marketing (when a company is first established), formulated marketing (when a company starts developing formal marketing strategies and tactics), and intrapreneurial marketing (when a company's marketing efforts are conducted within a larger corporate framework). This is outlined in various marketing textbooks and models, such as the Ansoff Matrix. The other choices listed are not commonly recognized stages of marketing strategy and practice.

What Are the Stages That the Approaches to Marketing Strategy