Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They often need to refresh their marketing strategies and try new approaches, known as ________.
A) multi-level marketing
B) formulated marketing
C) ambush marketing
D) intrapreneurial marketing
E) affinity marketing

Question

Quizplus · Accepted Answer

Intrapreneurial marketing refers to the implementation of entrepreneurial approaches and mindsets within an established company. It involves introducing new and innovative ideas to reinvigorate the company's marketing strategies and bring back the passion and creativity that may have been lost over time.

Companies That Have Been in Existence for Some Time Often