Walmart, Costco, and Southwest Airlines serve customers who want reliable, good-quality products or services that are also reasonable and easily available. These companies are all known for pursuing a value discipline known as ________.
A) operational excellence
B) customer intimacy
C) product differentiation
D) product leadership
E) focus

Question

Quizplus · Accepted Answer

The value discipline of operational excellence involves delivering products or services that are reliable, good quality, and easily accessible at a lower cost than competitors. Walmart, Costco, and Southwest Airlines are all known for their operational efficiency and low prices, making operational excellence the best choice.

Walmart, Costco, and Southwest Airlines Serve Customers Who Want Reliable