Which of the following are market challenger strategies?
A) expand total market and protect market share
B) expand market share and follow closely
C) full frontal attack and indirect attack
D) follow closely and follow at a distance
E) multiple niching and quality service

Question

Quizplus · Accepted Answer

Full frontal attack and indirect attack are both market challenger strategies. A full frontal attack involves directly targeting the market leader, while an indirect attack involves targeting the market leader's weaknesses or offering a different value proposition to customers. Options A, B, D, and E do not accurately describe market challenger strategies.

Which of the Following Are Market Challenger Strategies