Question 1

Compare and contrast the four types of products in the societal classification of products. Provide examples of each.

Accepted Answer

The answer of Compare and contrast the four types of...

Question 2

How is the societal marketing concept related to marketing ethics?

Accepted Answer

The answer of How is the societal marketing concept related...

Question 3

When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: let the free market and legal system decide or let individual managers and companies choose.

Accepted Answer

This statement is true. The two common philosophies are to either rely on the free market and legal system to regulate ethics and social responsibility or to allow individual managers and companies to make their own choices.

Question 4

A company must lower its ethical standards to successfully conduct business in countries with low standards.

Accepted Answer

A company should not compromise its ethical standards to conduct business in countries with low standards. Instead, it should strive to maintain its ethical values and act as a positive influence to encourage higher ethical standards in the local business environment. It may require additional effort and possibly some degree of adaptation, but ethical integrity should never be sacrificed for short-term gains.

Question 5

Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers?

Accepted Answer

The company is following the philosophy that companies can do in good conscience whatever the market and legal systems allow, without considering the potential harm to their consumers.

Question 6

Refer to the scenario below to answer the following question(s).
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. This information indicates that the organic food sold by Bryant and Anne would fall into the category of ________ products.

Accepted Answer

Desirable products are those that are both high in immediate satisfaction and long-term benefits, which aligns with the organic food sold by Bryant and Anne.

Question 7

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines?

Accepted Answer

Corporate marketing ethics policies are broad guidelines created by managers to help the organization handle moral dilemmas. Corporate value statements and company mission/vision statements are related to the company's values and goals, but may not specifically address ethical decision-making. Company financial statements are related to the organization's financial performance, but not relevant to addressing moral dilemmas.

Question 8

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

Accepted Answer

The answer of Compare and contrast the two common principles...

Question 9

Under the ________ concept, each manager must look beyond what is legal and develop standards based on personal integrity, corporate conscience, and long-run consumer welfare.

Accepted Answer

The concept described in the question is the societal marketing concept, which emphasizes the importance of considering not just legal and financial goals, but also ethical and social responsibilities in marketing decisions. The other options (sustainable marketing, consumer marketing, strategic planning, and direct marketing) do not fully capture the idea of looking beyond legal requirements and taking a broader perspective on marketing impact.

Question 10

Written ethics codes and ethics programs ensure ethical behavior.

Accepted Answer

Written ethics codes and programs provide guidelines and frameworks, but they do not guarantee ethical behavior, as individual actions depend on personal values and choices.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics