Match the Following

Question 98

Matching

Match the following.

Premises:

Responses:

Because customers interact with brands everywhere, this is here to stay.

brand cop lawyers

Comparable to the term trademark, which is used for products, it is often used by insurance companies, airlines, weight loss centers and other providers.

360∘ branding

A controversy over who developed this brand name turned out to be mutually beneficial for all parties, but this exception is why many companies avoid accepting proposals for new products, ads, or product names.

Master Card card

Psychologists tell us that it can make a heart beat faster, even increase the flow of adrenalin.

General Motors

Makes it easier to seek registration of a trademark in many countries outside the United States, providing you have a trademark application pending or registration issued through USPTO.

Madrid Protocol

A brand identity company owned by Young & Rubicam that helped Anderson Consulting with its name change.

service mark

A form of company and product identification, also referred to as the brand name, it's the name by which people can speak of their product.

Gordon Lippincott

This brand conveys speed and ease of cleaning in a way that is understood globally, and the message is reflected in its packaging.

Uneeda Biscuit

An original and arbitrary combination of syllables that are new, often phonetically pleasing, pronounceable, and short; they usually are more legally protectable as trademarks.

the color red

He coined the term corporate identity in 1943 to encompass everything from a new corporate name and logo to the color of its buildings.

Fruitopia

Its packaging introduced in 1899 is generally considered be the first that was utilized for promotion.

coined words

Used by companies that sell a number of products under several different trademarks, this denotes the firm that produces those products.

trademark

Using the generic noun provides further protection of a trademark.

Landor Associates

This aspect of assessing a package design holds that a package should project a brand perception compatible with corporate brand-image objectives.

Swiffer

They work for Coke and spend time surfing the Web, tracking repeat violators of trademarks, and writing cease and desist letters centered on brand abuses, online and offline.

house mark

imagery