Question 1

Which of the following is NOT true regarding the growing importance of multiethnic consumers?

Accepted Answer

The statement that multiethnic consumers are expanding slower than the general population is NOT true. In fact, they are expanding faster than the general population, and their buying power is increasing at a greater rate. The other statements are true and highlight the importance of recognizing and understanding the needs of multiethnic consumers in business.

Question 2

Even though a one-size-fits-all strategy for international marketing will always work, significant economies of scale are another reason for international expansion.

Accepted Answer

The statement is incorrect. A one-size-fits-all strategy for international marketing may not work for all markets due to cultural and economic differences. However, significant economies of scale can be a reason for international expansion, as companies can benefit from reduced costs when producing and distributing goods or services on a larger scale.

Question 3

Characteristics of ethnic print media include all of the following EXCEPT:

Accepted Answer

The statement "major newspaper chains are apparently uninterested in the Asian-American market" contradicts option B, which states that major newspaper chains are introducing ethnic publications for the Asian-American market. Therefore, B is the incorrect statement about ethnic print media.

Question 4

Penetration of Internet communication is growing in every sector of the globe, with only Africa lagging in average usage rates.

Accepted Answer

This statement is true. While the penetration of Internet communication is growing globally, Africa still lags behind other continents in terms of average usage rates.

Question 5

The Asian-American market is even more difficult to reach through ethnic networks for all of the following reasons EXCEPT:

Accepted Answer

The options A, B, D, and E present valid reasons why it's challenging to reach the Asian-American market through ethnic networks. However, option C is incorrect because the Asian-American demographic is known for having a relatively high media usage, making it easier to reach them through advertising and marketing efforts.

Question 6

Likely causes for faulty information on ethnic markets include all of the following EXCEPT:

Accepted Answer

Choice A is incorrect because having either little or bad contact information would likely contribute to faulty information on ethnic markets, not be an exception.

Question 7

In the coming decade, New York will become the largest city on Earth due to increases in immigration.

Accepted Answer

While New York City's population is projected to continue to grow, it is not expected to surpass the current largest city (Tokyo, Japan) in the coming decade. Additionally, population growth in New York City is driven more by natural increase (birth rate exceeding death rate) than immigration.

Question 8

The strange paradox in today's international marketplace is that as our communications capability has increased at the same time a growing sense of nationalism and increasing protectionism impede expansion into foreign markets.

Accepted Answer

The statement describes a paradox that is currently observed in the international marketplace. As the world becomes more connected, there is an increase in nationalism and protectionism that makes it difficult for businesses to expand into foreign markets.

Question 9

Estimates regarding the U.S. population are that by 2050:

Accepted Answer

The answer of Estimates regarding the U.S. population are that...

Question 10

Which of the following is NOT an area of legal prohibitions that international advertisers need understand?

Accepted Answer

There are legal prohibitions regarding advertising in print media, internet advertising, advertising to children, comparative advertising, and standards of truth. Therefore, option C, which says "print advertising," is not a valid answer.

Question 11

The basic motivation of multinationals to make a profit by selling their excess and obsolete merchandise to other countries.

Accepted Answer

The basic motivation of multinationals is to expand their market reach, increase their profits through economies of scale, and tap into new consumer bases, rather than just selling excess and obsolete merchandise.

Question 12

The global business revolution of the last decade is a communications revolution that has resulted in demands for more open political systems, which leads to demands for more economic choice.

Accepted Answer

The statement correctly describes how the communications revolution has led to demands for more open political systems and, in turn, to demands for more economic choice.

Question 13

Hyper-consumerism is one of the issues at the root of negative attitudes toward American products and brands.

Accepted Answer

Hyper-consumerism refers to the excessive and unsustainable consumption of goods and services, which is often associated with American culture. This is seen as a negative trait by some, and can affect attitudes toward American products and brands. Therefore, hyper-consumerism can be considered one of the factors contributing to negative attitudes toward American products and brands.

Question 14

The Toyopet Crown?-the first Toyota automobile imported in United States and a dismal failure-was redesigned as the Corona to suit American drivers.

Accepted Answer

The Toyopet Crown was the first Toyota automobile imported in the United States but it was a dismal failure. However, it was not redesigned as the Corona, but rather the Corona was developed separately as a new model to suit American drivers.

Question 15

Many American consumers do not know or care whether a brand is made by an overseas company.

Accepted Answer

Many American consumers prioritize factors such as price, quality, and availability over the nationality of the brand's parent company.

Question 16

Among other so-called ethnic minorities, Asian-Americans comprise about ________ percent and Native Americans comprise less than ________ percent of the total U.S. population.

Accepted Answer

According to recent U.S. Census Bureau data, Asian-Americans make up about 5% of the total U.S. population, while Native Americans comprise less than 1% of the total population. Therefore, option C is the correct answer.

Question 17

When it comes to available research, which of the following is NOT true for media planners who must plan an international campaign?

Accepted Answer

Television ratings data may be less standardized or less available in some international markets, but it is not true that it is never found outside the United States. There are established ratings measurement companies in many countries, such as BARB in the UK or Kantar Media in Spain.

Question 18

The ethnic market most likely to receive attention in the American marketplace in the near future is:

Accepted Answer

Hispanics are projected to be the largest ethnic minority group in the U.S. by 2050, and they currently have significant purchasing power. Companies are increasingly recognizing the importance of catering to this demographic in order to increase profits and remain competitive in the marketplace. As a result, there is likely to be a significant focus on reaching and engaging with Hispanic consumers in the near future.

Question 19

Which of the following is NOT true regarding the Hispanic market in the United States?

Accepted Answer

The statement "The increase of Hispanic population ages the overall demographic in America" is not true. The Hispanic population is generally younger than the overall population in America, which can have implications in terms of consumer behavior, healthcare, and workforce demographics.

Question 20

The fact that a number of major U.S. companies are spending more than 50 percent of their advertising budgets abroad indicates a trend toward more global selling and an opportunity for future growth in marketing and advertising.

Accepted Answer

The statement clearly states that the trend is towards more global selling and that there is an opportunity for growth in marketing and advertising. Therefore, it is true that major U.S. companies are spending more than 50 percent of their advertising budgets abroad.

Quiz 23: International Advertising