A company using the differentiation strategy relies upon the _________ to maintain an advantage over its competitors.
A)real or perceived difference
B)the real difference
C)the perceived difference
D)the naturally-occurring difference
E)None of the above

Question

Quizplus · Accepted Answer

The differentiation strategy relies upon the real or perceived difference between the company's products or services and those of its competitors to maintain a competitive advantage. This difference can be in the form of unique features, quality, design, or branding, which customers are willing to pay a premium for.

A Company Using the Differentiation Strategy Relies Upon the _________