Brian recommends that the organization focus on selling its products to people aged 65 and older.Brian is recommending the ________ strategy.
A)senior
B)cost leadership
C)differentiation
D)niche
E)None of the above

Question

Quizplus · Accepted Answer

Brian is recommending a niche strategy, which involves focusing on a specific segment of the market (in this case, people aged 65 and older). This is different from a senior strategy, which would involve targeting all seniors regardless of age. Cost leadership and differentiation strategies are broader in scope and not specific to a particular age group.

Brian Recommends That the Organization Focus on Selling Its Products