Chloe works for a corporation that owns seven different fast food chains.While each of the chains appears to customers to be an independent business, their growth strategies are closely coordinated at the corporate level to be sure the building of a new restaurant for one chain doesn't interfere with the success of other corporate-owned chains.On the other hand, since each of the chains offers a different type of food and targets a different demographic, each one handles its own marketing strategy more or less independently.Given this, it seems likely that Chloe's corporation is using a __________ structure.
A)conglomerate
B)modular
C)matrix
D)divisional

Question

Quizplus · Accepted Answer

The description given in the passage indicates that the corporation has multiple divisions or business units (the seven fast food chains) that operate somewhat independently in terms of marketing strategies, but are coordinated at the corporate level for growth purposes. This matches the characteristics of a divisional structure. The other options do not fit as well - a conglomerate structure typically involves multiple unrelated businesses; a modular structure involves a core unit and interchangeable modules; and a matrix structure involves employees belonging to multiple functional and/or product teams.

Chloe Works for a Corporation That Owns Seven Different Fast