A company that includes a blend of standardized and local elements in order to secure the benefits of their different marketing strategies is called a ________.

Question

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The term "glocal" refers to a company that combines global and local elements in their marketing strategies. They aim to cater to local needs while also maintaining a global brand image. This approach allows them to reap the benefits of both standardized and localized strategies. Therefore, a glocal company includes a blend of standardized and local elements.

A Company That Includes a Blend of Standardized and Local