When consumers make consumption decisions based on an association between the product,brand name,or service,and the country in which it was made,this is referred to as ________.

Question

Quizplus · Accepted Answer

Country of origin effects refer to the impact that a product's country of origin has on consumers' perception of the product. Consumers may assume that products made in certain countries have a certain level of quality, are made with certain materials or have certain features. Country of origin effects can also have negative impacts, as consumers may associate certain countries with lower quality products or unethical business practices.

When Consumers Make Consumption Decisions Based on an Association Between