Haya noticed that male college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports-themed ties as well as solid-coloured ties in her school colours. She can put an announcement on the school's monitors that would display in the dining halls and student union lounge. Which of the following customer touch points will give Haya the most information after her first weekend of selling?

Question

Quizplus · Accepted Answer

Actual physical interactions when customers visit her store will give Haya the most information after her first weekend of selling. By being present in the store, Haya can interact with customers, answer their questions, and get direct feedback on her products. This will give her a better understanding of what her customers are looking for and what changes she may need to make to her product offerings or store setup. The other options (A, B, C, and D) are not as effective as they do not offer the same level of direct customer interaction or feedback.

Haya Noticed That Male College Students Needed to Dress Up