Haya Noticed That Male College Students Needed to Dress Up

Haya noticed that male college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports-themed ties as well as solid-coloured ties in her school colours. She can put an announcement on the school's monitors that would display in the dining halls and student union lounge. Which of the following should Haya focus on during her first month of operation?

A) Search/comparison capabilities on a website
B) Personalized experiences to make a purchase on a website
C) Customization of ties
D) FAQs
E) A loyalty program