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Business
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Marketing Real People Study Set 1
Quiz 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics
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Question 1
Multiple Choice
A firm that brings in outside companies to accomplish supply chain activities is using ________.
Question 2
Multiple Choice
Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market.These are all examples of the ________ function of channel intermediaries.
Question 3
Multiple Choice
Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.
Question 4
Multiple Choice
At minimum, a channel of distribution consists of a producer and a(n) ________.
Question 5
Multiple Choice
Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?
Question 6
Multiple Choice
Producers benefit from using intermediaries because they ________.
Question 7
Multiple Choice
Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.