Question 1

Describe the relationship between consumer analysis and strategy development.

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Question 2

A consumer,dissatisfied with his or her current brand of laundry detergent,selects one that promises to get white clothes whiter.In this example,a change in _____ led to a change in the consumer's environment,which led to a change in _____.

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Question 3

Why is consumer behavior a reciprocal system?

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Question 4

_____ refers to the physical actions of consumers that can be directly observed and measured by others.

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Question 5

Discuss the implications of viewing consumer analysis as a reciprocal system.

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Question 6

Briefly define "marketing strategy" and discuss its creation/role?

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Question 7

Although many marketing strategies are designed to influence consumers' affect and cognition,these strategies must ultimately result in _____ consumer behavior to have value for the company.

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Question 8

A consumer sees an ad for a new laundry detergent that promises to clean clothes better than Tide.This ad changes what the consumer thinks about the new brand and leads to a purchase of it.In this case,a change in the consumer's _____ led to a change in cognition.

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Question 9

Why is behavior of unique and critical concern to the marketer?

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Question 10

_____ refers to the mental structures and processes involved in thinking,understanding,and interpreting stimuli and events.

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Question 11

Describe the relationship between the three elements of the Wheel of Consumer Analysis using an example.

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Question 12

What is the implication of the consumer environment,to marketers?

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Question 13

Physical stimuli such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions are example of _____.

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Question 14

A _____ is a set of stimuli placed in consumers' environments designed to influence their affect,cognition,and behavior.

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Question 15

_____ includes many types of studies,such as test marketing,advertising pretests,sales promotion effects,analysis of sales and market share data,pricing experiments,traffic and shopping patterns,surveys,and many others.

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Question 16

BRIEFLY describe the two mental processes that determine consumer perception

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Question 17

Consumer processes not only involve a dynamic and interactive system but also represent a _____ system.

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Question 18

Consumer _____ and _____ refer to two types of mental responses consumers exhibit toward stimuli and events in their environment.

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Question 19

Why is cognition important to marketers?

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Question 20

Briefly describe the levels of consumer analysis.

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Quiz 2: A Framework for Consumer Analysis