Consumers in different subcultures or social classes have quite different means-end chains concerning a product.Such differences make macro social environments useful for market segmentation.

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Different subcultures and social classes have different values and beliefs, which influence their perceptions of a product and the benefits they seek from using it. These differences in means-end chains are useful for market segmentation, as they allow marketers to tailor their messaging and product offerings to specific groups based on their unique needs and preferences.

Consumers in Different Subcultures or Social Classes Have Quite Different