Generally,the broad,powerful influences exerted by culture,subculture,and social class are "filtered" through elements of the micro social environment to help shape the affect,cognition,and overt behaviors of the individual consumer.

Question

Quizplus · Accepted Answer

This statement is true. The micro social environment, which includes personal factors such as family, friends, and individual experiences, helps to shape how broader cultural influences impact the individual consumer.

Generally,the Broad,powerful Influences Exerted by Culture,subculture,and Social Class Are "Filtered