Question 1

Standardization of marketing strategies has benefited from the emergence of homogeneous tastes,preferences,and motivations.

Accepted Answer

The emergence of homogeneous tastes, preferences, and motivations among consumers across different markets has facilitated the standardization of marketing strategies, allowing companies to use similar approaches in various regions, thus achieving economies of scale and a more unified brand image.

Question 2

35 The cultural meanings of celebrity spokespersons are not related to their credibility and expertise concerning a product.

Accepted Answer

The cultural meanings of celebrity spokespersons can significantly influence their perceived credibility and expertise concerning a product, as their public image and persona are often associated with certain qualities or values that can enhance or detract from their effectiveness in promoting a product.

Question 3

Cultural meanings may be moved into products by advertising.

Accepted Answer

Advertising often uses cultural symbols, values, and beliefs to make products seem more desirable or meaningful to consumers. By associating products with certain cultural meanings, advertisers can tap into consumers' emotions and desires, making it more likely that they will want to buy and use the product. This process is known as cultural branding.

Question 4

The content of culture does not include the meanings of typical physical objects used by a society.

Accepted Answer

The content of culture includes the meanings and values attached to physical objects used by a society.

Question 5

Acquisition rituals may be associated with bidding.

Accepted Answer

Acquisition rituals are often part of the bidding process in business deals, as both potential buyers and sellers go through certain steps to negotiate and finalize the sale.

Question 6

The most difficult challenge faced by the European Union has proved to be the:

Accepted Answer

The elimination of cross-cultural differences has proved to be the most difficult challenge faced by the European Union. Despite efforts to promote unity and cooperation among member states, differences in culture, language, and history continue to pose obstacles to effective collaboration. This challenge is ongoing and requires constant attention and effort from EU leaders and citizens alike. While the introduction of a common currency, reduction of technical barriers, standardization of regulations, and standardization of legal requirements have all presented challenges, they do not compare to the ongoing challenge of overcoming cross-cultural differences.

Question 7

By purchasing and using a product endorsed by a celebrity,consumers can obtain some of those meanings and use them in constructing a satisfying self-concept.

Accepted Answer

This statement is true. Consumers often use products endorsed by celebrities to align themselves with the values and meanings associated with the celebrity, which can help reinforce their self-concept and identity.

Question 8

Changes in cultural values usually are not accompanied by changes in behavior.

Accepted Answer

Changes in cultural values often lead to changes in behavior as individuals and society as a whole adopt new norms and beliefs. However, the pace and extent of behavior change may vary and may not be universal across all individuals or groups within a society.

Question 9

Common cross-cultural changes have not created similar marketing opportunities in many societies.

Accepted Answer

Common cross-cultural changes, such as increased internet usage and global media consumption, have created similar marketing opportunities across different societies by homogenizing certain consumer behaviors and preferences.

Question 10

In a materialistic society,possession is a necessity.

Accepted Answer

In a materialistic society, there is a desire for material possessions and accumulation of wealth is often valued. Possession is often seen as a symbol of success, power, and status making it a necessity in such a society.

Question 11

Procedures such as content analysis,ethnographic fieldwork,and measures of values can be used to identify important meanings shared by people and show how consumers perceive products to be related to those meanings.

Accepted Answer

The answer of Procedures such as content analysis,ethnographic fieldwork,and measures...

Question 12

The construction of cultural meaning is more obvious at the level of larger groups.

Accepted Answer

The answer of The construction of cultural meaning is more...

Question 13

Buying and using products make their cultural meanings tangible and visible,and communicates their meanings to others.

Accepted Answer

This statement is true. Products are often associated with certain cultural meanings that can be communicated and expressed through their use and ownership. For example, a luxury car may be associated with wealth and status, while a particular type of clothing might be associated with a certain subculture or social group. By buying and using these products, individuals can make these cultural meanings visible and communicate them to others.

Question 14

Individualism is a key feature of the American self-concept.

Accepted Answer

Individualism is highly valued in American culture, emphasizing personal freedom, self-reliance, and individual achievement. This concept is deeply ingrained in the American psyche and is considered a key feature of the American identity.

Question 15

Although products can transfer useful meanings to consumers,goods cannot provide all the meanings consumers need to construct healthy self-concepts.

Accepted Answer

The answer of Although products can transfer useful meanings to...

Question 16

A person who purchases accessories for a used car is performing a grooming ritual.

Accepted Answer

Purchasing accessories for a used car is considered an enhancement or customization activity, not a grooming ritual. Grooming rituals typically refer to personal care practices for hygiene or appearance, not to actions taken on inanimate objects like cars.

Question 17

In order for a meaning to be "cultural",it must be uniformly held by all members of a social group.

Accepted Answer

A cultural meaning can differ among different members of a social group based on their backgrounds, experiences, and perspectives. It is not necessary for every member to hold the exact same interpretation or understanding of a cultural meaning.

Question 18

Ethnographic methods are adapted from ornithology.

Accepted Answer

Ethnographic methods are adapted from anthropology, not ornithology which is the study of birds. Ethnography is a qualitative research method used to study culture and human behavior in various communities through fieldwork, observation, and interviews.

Question 19

In some cases,the personal meanings associated with a product are so strong that a consumer will not replace or dispose of it.

Accepted Answer

It is possible for consumers to form strong personal attachments and meanings to products, which in turn can make it difficult for them to replace or dispose of the product. This phenomenon is often referred to as possessiveness or ownership attachment.

Question 20

The cultural process describes how cultural meaning is transferred between social/physical environments,products and services,and individual consumers.

Accepted Answer

The cultural process does indeed describe how cultural meaning is transferred between social/physical environments, products and services, and individual consumers.

Quiz 12: Cultural and Cross-Cultural Influences