The AIO (activities,interests,opinions)questions are used for analyzing which of the following types of segmentation?
A) Benefit
B) Psychographic
C) Person/Situation
D) Psychoanalytic
E) Geodemographic

Question

Quizplus · Accepted Answer

AIO questions are used for analyzing psychographic segmentation, which focuses on personality traits, values, interests, and lifestyles of consumers. AIO questions ask about a consumer's attitudes towards various activities, their interests, and their opinions about certain topics, all of which can provide insight into their lifestyle and personality. Benefit segmentation focuses on the benefits that consumers want from a product or service, while person/situation segmentation focuses on the characteristics of the consumer and the situation in which they are purchasing. Psychoanalytic segmentation is based on the psychological traits of consumers, and geodemographic segmentation is based on geographic location and demographic factors.

The AIO (Activities,interests,opinions)questions Are Used for Analyzing Which of the Following