Which of the following is NOT a basic alternative of segmentation strategy?
A) A decision to market to multiple segments with similarly tailored strategies for each
B) A decision not to segment
C) A decision to market to only one segment
D) A decision not to segment but to be a mass marketer
E) A decision not to enter a market
Correct Answer:
Verified
Q11: According to the text,which of the following
Q12: Which of the following positioning approaches often
Q13: Consumer-product relationships are most commonly analyzed through
Q14: Which of the following is based on
Q15: According to VALS,groups are arranged and based
Q17: An expensive china designed for special occasion
Q18: Johnson & Johnson repositioned its shampoo from
Q19: The AIO (activities,interests,opinions)questions are used for analyzing
Q20: Which of the following is NOT true
Q21: In the analysis of consumer-product relationships,focus groups
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