Question 1

Which of the following is true of inseparable services?

Accepted Answer

The implication of inseparability on issues dealing with the selection of channels of distribution and service quality is quite important. Inseparable services cannot be inventoried, and thus direct sale is the only feasible channel of distribution.

Question 2

Adam enrolled as a member of the Carter Culinary Association located at Illinois.He was given a membership card at the time of membership.The institution imparted training on a variety of different cuisines.Which of the following statements is true of the relationship between Adam and the institution?

Accepted Answer

In many cases, a service cannot be separated from the person of the seller. In other words, the service must often be produced and marketed simultaneously. Service quality cannot sometimes be completely standardized due to the inability to completely mechanize the service encounter. Tangible representations of the service can serve to overcome the inseparability problem. In this case, the membership card given to Adam by the culinary association would provide tangible proof that he was a member of it.

Question 3

Which of the following refers to activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization?

Accepted Answer

Services, as a term, is also used to describe activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization.

Question 4

Depending on the type of service,the _____ factor may dictate use of direct channels because of the need for personal contact between the buyer and seller.

Accepted Answer

Depending on the type of service, the intangibility factor may dictate use of direct channels because of the need for personal contact between the buyer and seller. Since a service firm is actually selling an idea or experience, not a product, it must tell the buyer what the service will do because it is often difficult to illustrate, demonstrate, or display the service in use.

Question 5

Which of the following explains the reason for the concentration on creation of time and place utility by service marketers?

Accepted Answer

In many cases, a service cannot be separated from the person of the seller. In other words, the service must often be produced and marketed simultaneously. Due to the simultaneous production and marketing of most services, the main concern of the marketer is usually the creation of time and place utility.

Question 6

Off-peak pricing:

Accepted Answer

Off-peak pricing consists of charging different prices during different times or days in order to stimulate demand during slow period

Question 7

Which of the following is true of inseparable services?

Accepted Answer

In many cases, a service cannot be separated from the person of the seller. In other words, the service must often be produced and marketed simultaneously. Because of the simultaneous production and marketing of most services, the main concern of the marketer is usually the creation of time and place utility.

Question 8

Service products that are totally intangible:

Accepted Answer

Service products are often difficult to identify, since they come into existence at the same time they are bought and consumed. If totally intangible, they are exchanged directly from producer to user, cannot be transported or stored, and are almost instantly perishable.

Question 9

When a service is produced and marketed simultaneously,it is representative of the unique characteristic of a service which is called _____.

Accepted Answer

In many cases, a service cannot be separated from the person of the seller. In other words, the service must often be produced and marketed simultaneously. Due to the simultaneous production and marketing of most services, the main concern of the marketer is usually the creation of time and place utility.

Question 10

Which of the following is an example of an off-peak pricing strategy?

Accepted Answer

Off-peak pricing consists of charging different prices during different times or days in order to stimulate demand during slow periods. In this case, the telecommunication company applies an off-peak strategy by holding different tariffs on an hourly basis.

Question 11

Service products are often difficult to identify,since they:

Accepted Answer

Service products are often difficult to identify, since they come into existence at the same time they are bought and consumed. If totally intangible, they are exchanged directly from producer to user, cannot be transported or stored, and are almost instantly perishable.

Question 12

Which of the following is true of service products?

Accepted Answer

Service products are often difficult to identify, since they come into existence at the same time they are bought and consumed. They are composed of intangible elements that are inseparable; they usually involve customer participation in some important way, cannot be sold in the sense of ownership transfer, and have no title.

Question 13

Which of the following is the most basic and obvious difference between goods and services?

Accepted Answer

The obvious basic difference between goods and services is the intangibility of services and many of the problems encountered in the marketing of services are due to intangibility.

Question 14

Popcorn and Entertainment Ltd.,an international multiplex corporation charges different prices for movie tickets on different days.The tickets are priced lower on week days and are more expensive on weekends.This implies that the corporation uses a(n)______ pricing strategy.

Accepted Answer

Off-peak pricing consists of charging different prices during different times or days in order to stimulate demand during slow periods. In this case, the multiplex corporation uses an off-peak pricing strategy by charging different ticket prices.

Question 15

Charging different prices during different times or days in order to stimulate demand during slow periods is called _____.

Accepted Answer

Off-peak pricing consists of charging different prices during different times or days in order to stimulate demand during slow periods.

Question 16

Which of the following is an example of a service product?

Accepted Answer

Service products include what can be considered almost pure services, such as insurance, banking, entertainment, airlines, health care, telecommunications and hotels.

Question 17

Which of the following is a term used to describe activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization?

Accepted Answer

Services refer to activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization. Such services are either presale or postsale and supplement the product.

Question 18

Harry took a series of classes to learn how to play the clarinet and the saxophone from a music school that teaches the art at different levels to interested individuals.When he completed the course,he was given a certificate of completion to:

Accepted Answer

In many cases, a service cannot be separated from the person of the seller. In other words, the service must often be produced and marketed simultaneously. Service quality cannot sometimes be completely standardized due to the inability to completely mechanize the service encounter. Tangible representations of the service can serve to overcome the inseparability problem. In this case, Harry was given a certificate of completion to serve as a tangible reminder of the course that would help to overcome the inseparability problem of services.

Question 19

Adrian is served an exotic meal on the flight from New York to Phoenix.Adrian is pleasantly surprised by the quality of the meal and is a very happy customer when he completes his flight.This is an example of a(n):

Accepted Answer

A goods-service continuum refers to many purchases including both tangible goods and intangible services. On the goods side of the continuum, the buyer owns an object after the purchase. On the services side of the continuum, when the transaction is over, the buyer leaves with an experience and a feeling.

Question 20

Fiona uses her credit card to buy groceries at the local supermarket.The card itself is a tangible representation of the service that is being produced and consumed each time the card is being used and this helps to overcome the problem of _____.

Accepted Answer

In addition to technology, tangible representations of the service can serve to overcome the inseparability problem. For example, in the use of a credit card-the card itself is a tangible representation of the service that is being produced and consumed each time the card is being used.

Quiz 12: The Marketing of Services

Which of the following is true of inseparable services?

Which of the following refers to activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization?

Depending on the type of service,the _____ factor may dictate use of direct channels because of the need for personal contact between the buyer and seller.

Which of the following explains the reason for the concentration on creation of time and place utility by service marketers?

Off-peak pricing:

Which of the following is true of inseparable services?

Service products that are totally intangible:

When a service is produced and marketed simultaneously,it is representative of the unique characteristic of a service which is called _____.

Which of the following is an example of an off-peak pricing strategy?

Service products are often difficult to identify,since they:

Which of the following is true of service products?

Which of the following is the most basic and obvious difference between goods and services?

Popcorn and Entertainment Ltd.,an international multiplex corporation charges different prices for movie tickets on different days.The tickets are priced lower on week days and are more expensive on weekends.This implies that the corporation uses a(n) ______ pricing strategy.

Charging different prices during different times or days in order to stimulate demand during slow periods is called _____.

Which of the following is an example of a service product?

Which of the following is a term used to describe activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization?

Harry took a series of classes to learn how to play the clarinet and the saxophone from a music school that teaches the art at different levels to interested individuals.When he completed the course,he was given a certificate of completion to:

Adrian is served an exotic meal on the flight from New York to Phoenix.Adrian is pleasantly surprised by the quality of the meal and is a very happy customer when he completes his flight.This is an example of a(n) :

Fiona uses her credit card to buy groceries at the local supermarket.The card itself is a tangible representation of the service that is being produced and consumed each time the card is being used and this helps to overcome the problem of _____.