According to the text,during _____,consumers realize they have a need that is not presently being met.
A) problem recognition
B) situational recognition
C) problem definition
D) external recognition
E) internal problem solving

Question

Quizplus · Accepted Answer

Problem recognition refers to the stage in which consumers realize they have a need that is not currently being met. Situational recognition refers to the stage in which consumers become aware of a particular situation that may trigger a need or want, but it is not the same as problem recognition. Problem definition, external recognition, and internal problem solving are not stages in the consumer decision-making process.

According to the Text,during _____,Consumers Realize They Have a Need