According to the sport goods-services continuum,a pure good would be a basketball,football,or golf equipment and a pure service would be a football game or golf tournament.
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Q15: The first step in the sport branding
Q16: When the athletic-shoe chain,Athlete's Foot,demonstrates the quality
Q17: According to the text,the sports product characteristics
Q18: Branding is used to _.
A) differentiate a
Q19: Which of the following is NOT a
Q21: List and describe the four steps in
Q22: From the sports marketing perspective,the consumer's perception
Q23: Describe how the branding process would be
Q24: List and discuss the three characteristics of
Q25: List and describe the five dimensions of
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