Morris Davis believes that advertising and marketing have too much impact on a consumer's daily life.To fight this problem,Mr.Davis recently launched a Web site called 'Junk It!'.His Web site invites disgruntled consumers to communicate with him about marketing invasions of their privacy and individual space.Mr.Davis believes that change comes slowly but that consumers must fight to preserve their culture and freedom from marketers and advertisers.Which of the following terms best expresses the actions being taken by Mr.Davis to disrupt what he perceives as inappropriate marketing and advertising actions?

Question

Quizplus · Accepted Answer

Culture jamming refers to the practice of disrupting or subverting the messages and tactics of corporate advertising and marketing campaigns in order to challenge their dominance in society. Morris Davis's launch of the "Junk It!" website and his call for consumers to resist these invasive marketing tactics align with the principles of culture jamming. Therefore, the best term to describe Morris Davis's actions is "culture jamming."

Morris Davis Believes That Advertising and Marketing Have Too Much