Kathmandu products are known to be rugged,outdoorsy,tough,athletic and dependable.Because the company has worked very hard to establish these thoughts in the minds of consumers and has spent large sums of money to make sure that their products maintain the favourable Kathmandu reputation,Kathmandu has achieved brand ________ with its products.

Question

Quizplus · Accepted Answer

Brand equity refers to the value of a brand, based on the perceptions and experiences that consumers have with the brand. In this case, Kathmandu has established a positive reputation and invested in maintaining it, leading to a strong brand equity for their products. Choices A, B, and C are not relevant to the concept of brand equity.

Kathmandu Products Are Known to Be Rugged,outdoorsy,tough,athletic and Dependable