Question 1

Which dimension of psychological time includes the categorisation of 'time for me'?

Accepted Answer

C

Question 2

According to the text,shopping is an activity that can be performed for either utilitarian or ________ reasons.

Accepted Answer

The text states that shopping can be performed for "utilitarian or hedonic reasons," with utilitarian referring to functional or practical reasons (such as buying groceries or clothing for work), and hedonic referring to experiential or emotional reasons (such as shopping for pleasure or entertainment). Therefore, answer A (hedonic) is the best choice.

Question 3

A ________ includes a buyer,a seller,a product or service and other factors,such as how the physical environment makes one feel.

Accepted Answer

A consumption situation refers to the context in which a purchase and consumption takes place. This includes not only the buyer, seller, and product/service, but also other situational factors such as the physical environment, social context, mood, and time of day. The other answer options either describe a specific stage of the purchase process (postpurchase process) or are not directly related to the purchase and consumption context (psychological situation).

Question 4

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

Accepted Answer

Antecedent state refers to the consumer's mood, situation or individual conditions that helps shape their behavior. Among the options listed, time pressure is the most likely antecedent state that consumers may experience before entering a purchase environment. This can affect their decision-making and lead them to make impulsive purchases or prioritize certain product features over others. Sales interactions, product disposal, and point-of-purchase stimuli are not necessarily antecedent states but can be factors that influence a consumer's behavior within the purchase environment.

Question 5

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.

Accepted Answer

The term "polychronic" refers to the preference of doing multiple things at once, while the term "monochronic" refers to the preference of doing one thing at a time. Therefore, the correct orientation dimension that distinguishes between these two preferences is polychronic. The other answer choices are not relevant to this dimension.

Question 6

The day reconstruction method requires a respondent to ________.

Accepted Answer

The day reconstruction method requires a respondent to keep a diary of everything he or she did during the day. This method is used in social sciences research to understand an individual's subjective experience of daily activities and events.

Question 7

A study was conducted in different countries measuring how fast people walk and how long it takes postal workers to sell a stamp.Based on this research,the fastest country in the world was found to be ________.

Accepted Answer

The study measured two factors - how fast people walk and how long it takes postal workers to sell a stamp. Switzerland was found to have the fastest walking speed and the shortest time taken by postal workers to sell a stamp, making it the fastest country overall.

Question 8

Which of the following cultures is likely to see time as cyclic?

Accepted Answer

Hispanic cultures, particularly those with indigenous roots, often view time as circular or cyclical rather than linear. This view is reflected in many aspects of their cultural practices, such as the use of circular calendars and the celebration of cyclical events like the changing of seasons. In contrast, American, German, and Swiss cultures tend to view time as linear and progressive.

Question 9

According to the consumer behaviour model presented in the text,the ________ includes the shopping experience,point-of-purchase stimuli and sales interactions.

Accepted Answer

The purchase environment includes the shopping experience, point-of-purchase stimuli, and sales interactions. The antecedent state refers to the individual's mood, situational factors, and personal factors that affect their shopping behaviour. The cognitive process includes the individual's perceptions, attitudes, and beliefs about the product or service. The post-purchase process refers to the individual's actions and feelings after purchasing the product or service.

Question 10

Which of the following is an unpleasant psychological state?

Accepted Answer

Crowding refers to a psychological state of feeling unpleasantly cramped or confined, and is therefore an unpleasant psychological state. Density (A) refers to the physical degree of crowdness in a given space, arousal (B) refers to a state of heightened physiological and psychological activity, and expectancy (D) refers to the anticipation of a future event or outcome.

Question 11

Others present in a consumer's physical and social environment when purchases are made are called ________.

Accepted Answer

Co-consumers are individuals who are present in the physical and social environment of the consumer when purchases are made. They may influence the consumer's decision-making process through their actions, opinions, or presence. Bystanders, purchase competitors, and challengers do not accurately describe this concept.

Question 12

A hotel chain installed mirrors near the elevator banks after receiving many complaints from guests about how long they had to wait for an elevator to arrive.The hotel was trying to ________.

Accepted Answer

The installation of mirrors near the elevator banks is a psychological tactic to reduce the perceived waiting time for guests. By providing a distraction (the mirrors), guests may feel like the wait time is shorter than it actually is. This is a common tactic used in the hospitality industry.

Question 13

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

Accepted Answer

Women who engage in extensive information search and comparison shopping view time as a resource that can be navigated and managed efficiently, much like how one would use a map to plan and navigate a journey. This metaphor suggests a strategic and organized approach to using time, aligning with the behaviors of thorough information search and comparison shopping.

Question 14

In general,people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

Accepted Answer

In general, Asian cultures place a strong emphasis on social harmony, respect for authority, and patience. This often translates into a willingness to wait patiently in lines, even for extended periods of time.

Question 15

Most Australians will state that they are always rushed for time even though many people have opportunities for leisure.This perception is referred to as ________.

Accepted Answer

Time poverty refers to the feeling of not having enough time to accomplish everything one needs or wants to do. It is a common perception among many Australians, despite the fact that they may have opportunities for leisure. The other options, such as the leisure paradox, psychological time, and circular time, are not related to this perception of time poverty.

Question 16

Which of the following is considered a postpurchase process?

Accepted Answer

Postpurchase process refers to the stages a consumer goes through after purchasing a product, which may include evaluating their satisfaction with the product, sharing their experience with others, and potentially making repeat purchases. Consumer satisfaction is a key component of the postpurchase process. A is considered part of the pre-purchase process, B is not directly related to the purchase experience, and D is not a recognized term in consumer behavior.

Question 17

Which of the following is considered a limitation of e-commerce?

Accepted Answer

One limitation of e-commerce is higher costs associated with ordering and returning items, such as shipping fees and restocking fees.

Question 18

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment.These two dimensions are best described as being ________.

Accepted Answer

Studies have shown that two dimensions of emotional states, pleasure and arousal, determine whether or not a shopper will react positively or negatively to a consumption environment. Pleasure refers to how much the shopper enjoys the experience, while arousal is related to how stimulating or exciting the environment is. Together, these two dimensions create a framework for understanding how emotions influence consumer behavior.

Question 19

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Accepted Answer

The psychological dimension of time, including perception of waiting and duration, is a crucial element in queuing theory which is a mathematical study of waiting in lines or queues.

Question 20

Which of the following is the best example of a utilitarian shopping motive?

Accepted Answer

A utilitarian shopping motive is when a consumer shops with the intention of fulfilling a specific need, such as buying groceries for the week. This option strictly focuses on fulfilling a practical need, making it the best example among the given options. The other options imply social or personal motives rather than practical ones.

Quiz 9: Buying and Disposing