Which of the following psychographic studies would place a large sample of respondents into homogeneous groups based on the similarity of their overall preferences?

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General lifestyle segmentation aims to divide a large sample of respondents into homogeneous groups based on their overall lifestyle preferences and behaviors. This segmentation method helps to understand the broader patterns of consumer behavior in terms of attitudes, values, and activities. In contrast, product-specific segmentation and profiles are based on consumer preferences and behavior related to a specific product or service. Lifestyle profile can also be used to understand consumer behavior, but it focuses on the individual's attitudes, values, and activities related to their lifestyle, rather than grouping them into homogeneous segments.

Which of the Following Psychographic Studies Would Place a Large